Archive for January, 2014


This entry is part 33 of 43 in the series Words

When doing usability testing (see Discount Usability Testing) we tend to act like anthropologists, observing people using computers as if they were savages performing quaint native rituals. In a post in UXmatters, Jim Ross argues that we should also use the anthropological technique of participant observation: basically, going native. Or, in other words, trying to […]